what if your people problems are systems problems?
FORCE22 exists because most organizations look at a struggling team and see a people problem. We look at the same team and see humans operating without the structure and conditions they need to thrive.
The work we do is not individual coaching. It is not consulting in the traditional sense. It is the installation of human performance infrastructure, the goal-setting, accountability, and execution systems that make teams perform without their leader in every room.
We have watched good intentions destroy good organizations. We have watched leaders burn out trying to be the accountability layer for everyone below them. We have watched frameworks get installed and collapse the moment the implementer left, because nobody addressed the humans running them.
FORCE22 was built to solve a different problem: not just the people, but the human performance system underneath them.
— WHAT WE BELIEVE
What FORCE22 stands for.
01
The dysfunction is not the problem, it is pointing directly at the problem. We are not afraid of the breakdown because we know what is on the other side of it.
Every breakdown is a doorway.
02
Most organizations look at a struggling team and see a people problem. We look at the same team and see humans operating without the structure and conditions they need to thrive.
The system underneath the system is always human.
03
Rigor and humanity are not in tension. The most accountable teams are also the most human. The most structured operating rhythms are built on genuine care. You need both in order for your team to thrive.
Accountability and care go together.
04
The number one leadership blind spot: expecting employees to operate like owners. They don't need autonomy without structure. They need clarity, defined roles, and a system that lets them win.
Employees are not founders, and that is not a problem.
05
Unresolved patterns destroy what good people are trying to build. Structure and systems are needed to drive human behavior in a positive direction.
Good intentions are not enough.
— THE FOUNDER

Gareth Hermann
Founder, FORCE22
Gareth Hermann has spent two decades inside the tension between high ambition and human complexity, as a founder, operator, and performance partner to high growth companies.
He built a 7 figure digital agency from a tool shed, working with organizations ranging from presidential campaigns to global thought leaders to venture backed startups. He watched it collapse under the pressure of lawsuits, betrayals, and six-figure debt. He then rebuilt from the ground up and drove the business to a sale.
FORCE22 is the result of the hard work done in the arena of business. A system he personally forged and battle tested in the marketplace.
Today, Gareth and his team work with founders and senior leaders who are ready to stop being the ceiling of their own companies, and who want a partner that can provide real relief to pressing people problems.
— THE RIGHT FIT
We work with a specific kind of leader.
FORCE22 engagements work when the conditions are right. We are direct about this, because a poor fit wastes everyone's time.
WE WORK BEST WITH LEADERS WHO:
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They already believe the problem is structural, not personal. They are not looking for someone to blame, they are looking to get the proper foundations in place.
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They don't have a significant ego about needing outside help. They want the thing fixed more than they want to be seen as the person who could fix it alone.
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They have a specific, painful people problem.
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They are results-oriented and they genuinely care about their people.
THE ENGAGEMENTS WE DECLINE:
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Revenue under $3 million.
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Teams under 15 people.
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Leaders who want a consultant to hand them a deck and leave.
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Organizations whose purpose conflicts with our values.
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Clients who are not ready to be honest about the real problem.​