We know what it costs when a system fails the humans inside it.
FORCE22 exists because most organizations look at a struggling team and see a process problem. We look at the same team and see humans operating without the structure and conditions they need to thrive.
The work we do is not individual coaching. It is not consulting in the traditional sense. It is the installation of human performance infrastructure, the goal-setting, accountability, and execution systems that make teams perform without their leader in every room.
We have watched good intentions destroy good organizations. We have watched leaders burn out trying to be the accountability layer for everyone below them. We have watched frameworks get installed and collapse the moment the implementer left, because nobody addressed the humans running them.
FORCE22 was built to solve a different problem: not the process on top, but the human system underneath it.
— WHAT WE BELIEVE
Five things FORCE22 holds to be true.
01
Not a metaphor. A mechanism. The dysfunction is not the problem, it is pointing directly at the problem. We are not afraid of the breakdown because we know what is on the other side of it.
Every breakdown is a doorway.
02
Most organizations look at a struggling team and see a process problem. We look at the same team and see humans operating without the structure and conditions they need to thrive.
The system underneath the system is always human.
03
Rigor and humanity are not in tension. The most accountable teams are also the most human. The most structured engagements are built on genuine care. You build both or you build something that won't last.
Structure and soul are partners, not opposites.
04
The number one leadership blind spot: expecting employees to operate like owners. They don't need autonomy without structure. They need clarity, defined roles, and a system that lets them win.
Employees are not founders, and that is not a problem.
05
Unresolved patterns destroy what good people are trying to build. Structure without inner work is fragile. Inner work without structure is formless. Both are required.
Good intentions are not enough.
— THE FOUNDER
Gareth Hermann
Founder, FORCE22
Gareth Hermann has spent two decades inside the tension between high ambition and human complexity, as a founder, operator, and performance consultant.
He built a $2 million agency from a tool shed, working with organizations ranging from presidential campaigns to global thought leaders. He watched it collapse, through a lawsuit, a betrayal, and six-figure debt. He rebuilt from the ground up, this time with a different understanding of what actually makes teams perform.
That understanding is not theoretical. It came from building, losing, and rebuilding, and from the years of work required to understand the difference between a performance problem and a human problem.
FORCE22 is the result of that work. Not a framework he read about. A system he lived his way into.
Today, Gareth works with founders and senior leaders who are ready to stop being the ceiling of their own companies, and who want a partner who has been inside the kind of failure that produces real clarity.
— THE RIGHT FIT
We work with a specific kind of leader.
FORCE22 engagements work when the conditions are right. We are direct about this, because a poor fit wastes everyone's time.
WE WORK BEST WITH LEADERS WHO:
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They already believe the problem is structural, not personal. They are not looking for someone to blame, they are looking for something to fix.
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They don't have a significant ego about needing outside help. They want the thing fixed more than they want to be seen as the person who could fix it alone.
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They have a specific, painful trigger that makes the problem undeniable right now.
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They are results-oriented and they genuinely care about their people. Both. Not one.
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They came in through someone who already trusts FORCE22.​
THE ENGAGEMENTS WE DECLINE:
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Revenue under $3 million
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Teams under 15 people
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Leaders who want a consultant to hand them a deck and leave
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Organizations whose purpose conflicts with our values
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Clients who are not ready to be honest about the real problem​